ABOUT ME
I am a senior marketing executive with extensive experience leading digital initiatives for global brands including Bosch, Philips, and Heineken. In my previous role as CMO and Product Head for Dunkin India, I built successful digital and integrated marketing strategies, launched new products, and drove branding initiatives.
LED DIGITAL AND MARKETING
EXPERTISE
Digital Strategy and Planning
Project Management
Branding
Social Media
e-Commerce Market Entry
TRAINING
Preeti regularly shares with the corporate, start-ups and student community on the following topics:
- Brand Strategy
- China Digital Landscape: What west can learn from China
- Lessons from WeChat & Weibo
- Digital Marketing Strategy
- Developing Content Plan that delivers brand and growth goals
HAVE SPOKEN AND TRAINED AT
Invite her to present/ host / join as a panelist in your next event
RECENT MUSINGS
Internet of Things Hackathon for Bosch… Going beyond the buzzword
Bosch sought to crowdsource innovation by creating an open hackathon for university students, local startups, accelerators, mentors, and entrepreneurs in China
A co-working space website that generates leads, sparks trials and builds brand equity
Preeti worked with Campfire’s ownership to identify their needs, desired voice, and preferred aesthetic.
Lorem Ipsum is simply dummy text of the printing and typesetting industry
By Preethi Kumar on December 12,2018
Lorem Ipsum is simply dummy text of the printing and typesetting industry
By Preethi Kumar on December 12,2018
TESTIMONIAL
Preeti and her team have their finger on the pulse when it comes to the China digital marketing scene
She adapts quickly, works well with her colleagues and partners, and is quick to take responsibility
Within 3 months of the project, our numbers on behaviour and conversion metrics improved significantly
Preeti had an impactful stint in Dunkin’ India. She able to see ahead, forward plan and execute well to the plan
Gave us a top level strategy and also quick win tactics linked with ROI and timeline to success in China e-commerce
Page views and average visit duration went up, with a drastic drop in the bounce rate
Gave us a top level strategy and also quick win tactics linked with ROI and timeline to success in China e-commerce
Preeti was a great mentor to me! The experience transferring from Preeti made me grow a lot
She has a fine instinctive grasp of consumers, brands, and marketing which she has supplemented with the hunger she has for learning
She had a collaborative approach, giving good training to the team
She can turn projects involving multiple aspects & stakeholders management into solvable and concrete tasks
Amplify helped us capture the essence of Campfire into the digital space. They built the website based on our needs”
© 2019 Preeti Kumar. All rights reserved.