I combine brand, data, and analytics to help grow your business.
Having led global digital initiatives for MNCs such as Bosch, Philips, Heineken to e-commerce startups, i bring a pragmatic, analytical and measurable approach to digital initiatives.
i have held the position of CMO and Head of Product for Dunkin Donuts…
MY TECH STACK
I work with analytics and digital tool across the consumer journey
TRAFFIC SOURCES
SOCIAL LISTENING
SOCIAL ANALYTICS
UX OPTIMISATION
CRM
DATA VISULISATION
PROBLEMS I HELP SOLVE
- Creating an Online Business Model
- Content Strategy
- China Market Entry using the digital ecosystem
- Open Innovation for loT
- UX and UI Optimisation
- Data Visualisation & Reporting
- Integrated Digital Marketing Campaign
TESTIMONIAL
Preeti and her team have their finger on the pulse when it comes to the China digital marketing scene
She adapts quickly, works well with her colleagues and partners, and is quick to take responsibility
Within 3 months of the project, our numbers on behaviour and conversion metrics improved significantly
Preeti had an impactful stint in Dunkin’ India. She able to see ahead, forward plan and execute well to the plan
Gave us a top level strategy and also quick win tactics linked with ROI and timeline to success in China e-commerce
Page views and average visit duration went up, with a drastic drop in the bounce rate
Gave us a top level strategy and also quick win tactics linked with ROI and timeline to success in China e-commerce
Preeti was a great mentor to me! The experience transferring from Preeti made me grow a lot
She has a fine instinctive grasp of consumers, brands, and marketing which she has supplemented with the hunger she has for learning
She had a collaborative approach, giving good training to the team
She can turn projects involving multiple aspects & stakeholders management into solvable and concrete tasks
Amplify helped us capture the essence of Campfire into the digital space. They built the website based on our needs”
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READ MY LATEST MUSINGS
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