Building an online portal for spas & wellness

JIdentity, Website, Digital Marketing

Founded by Preeti, Spabulous was born out of her passion for spas and the world of wellness. Her aim was to build Spabulous as a trusted online resource for reviews and information related to spas and wellness.

Preeti undertook a category study for online wellness platforms both in Hong Kong and globally, working with a UI designer to create an identity that presented luxury, poise, and relaxation.

The site used a modern Bootstrap framework with a WordPress theme to build a responsive and mobile-first site. The framework allows the developer to build a lightweight, modern, clean and attractive design faster than using a bottom up approach. The site leveraged a mix of widgets, plug-ins and third-party software to make the CMS highly-manageable while keeping the code light.

Preeti’s efforts included social media management for all platforms, ongoing content creation, and distribution.

•Creating a new identity • Establishing an online guide for wellness • Brand and social media • marketing strategy

Adhering to best SEO principles, the site generates more than 20K page views a month on limited content with regular requests for reviews and PR queries despite not being active on social media lately or publishing regularly.